How to make a career change in mid life

Reaching a major milestone in life often comes with the excitement of new opportunities, but it also brings the challenge of making decisions that can shape your future in unexpected ways.

For Gemma Da Silveira, a mum of three who has worked in HR for the past 12 years, turning 40 came with a big wake-up call when her best friend was unexpectedly diagnosed with cancer, a moment that reminded her how short life truly is and the importance of pursuing her dreams. Gemma is now the new franchisee of Razzamataz Liverpool South.

“I studied performing arts when I was younger, and it had a profound impact on me,” Gemma says. “I was an incredibly shy child, but discovering performance completely transformed me. I even went on to study performing arts at university. However, life took me in a different direction, and I ended up pursuing a completely unrelated career. When I returned to Liverpool three years ago, I enjoyed my job, but turning 40 and my friend’s illness made me take a step back and reevaluate my life. I realised how much I was passionate about performing arts and wanted to find a way
of bringing that back into my life.”

Not having run a business before, Gemma was drawn to the franchise route in order to get as much support and guidance as possible as she explains: “I looked at several different theatre school franchise options but what really stood out with Razzamataz was just how warm, welcoming and lovely everyone was. So far, the support and training has been great. There are many different people on the team, which is the reason I joined a franchise. Of course there are lots of things I can pull from my professional work experience but I’ve never run a theatre school before so this advice and reassurance is just invaluable.”

Gemma explains that she didn’t actually know very much about franchising so had many questions before signing up. “I knew straight away that Razzamataz was right for me, but I have three children, a mortgage to pay and I’m sensible with money so I really needed to understand the financial side of it,” Gemma explains. “The Founder Denise was incredibly helpful and honest about this side of things, which helped me to understand the route to become profitable as well as showing me the growth possibilities with a Razzamataz franchise.”

Financing the franchise was much more accessible thanks to the Razzamataz franchise package as Gemma explains: “I borrowed some money from family and then agreed a finance plan with Razzamataz for the upfront fee. This meant I didn’t need to borrow from a bank and pay interest.”

The main driver for Gemma has always been the desire to offer children where she lives with access to performing arts to help them develop into well rounded individuals as she explains: “There’s not that many creative opportunities for young people in this area and I want to fill this gap. It’s really important to me that parents and families are involved and they get to see the value of the arts on their children, from building confidence to developing essential life skills like teamwork, communication, and resilience.”

Alongside the performing arts training, Gemma is focused on ensuring a warm and welcoming environment for all so children can develop within asupportive community. “During our first term we will be embracing the theme of individuality inspired by the film Wicked,” says Gemma. We will guide the children in discovering their unique qualities, exploring how to embrace their individuality, and appreciating what makes others special.”

To help build confidence, Gemma and her team will establish strong connections with the local community, creating performance opportunities that allow students to give back while showcasing their talents and creating a sense of pride and achievement. This, together with the national opportunities that Razzamataz provide, such as performing in the West End and Disneyland Paris, offers students unforgettable experiences.

“Although I’ve just opened, it’s been lovely speaking to lots of parents and hearing their excitement about what we will be offering and how we can provide the creative outlet that their children need,” adds Gemma. “For me personally, the chance to spend my time on doing something where I see a real benefit to others is very important. Although I’m currently enjoying my HR job part time, my vision is to expand with multiple schools in the future. I toyed with this idea for a long time but really life is too short not to be fulfilled. Now feels like the perfect time to take this leap and build something truly special.”

UK opportunity                         

Join us in time for our 25th Anniversary celebrations at The Eiffel Tower, Paris next September! Ask about our finance options to help you fund your future! Don’t make finance an obstacle. Potential turnover is in the region of £300,000+ if working on the business full time and with adding our additional revenue streams. Every now & again we have resale opportunities, please contact us to find out more! 

Training takes place regularly at the Razzamataz Head Office in the beautiful Lake District and Flagship school Razzamataz Carlisle. Get in touch

Email: franchise@razzamataz.co.uk Visit: https://www.razzamataz.co.uk/

Book an online Discovery Den: : https://www.razzamataz.co.uk/franchise-opps/book-discovery-den/

As the year draws to a close, it’s the perfect time to reflect on the incredible achievements of our franchisees, teachers, team members, and, of course, students. Representing our dedication to inspiring creativity and innovation in performing arts education, we’ve witnessed incredible growth across the network. More importantly, we’ve seen how the arts continue to positively impact thousands of young people, enriching their lives and supporting their futures.

Expansion and Growth

This year, Razzamataz welcomed eight new Principals into the network, showcasing the continued interest and belief in its franchise model. These new additions have further strengthened the Razzamataz community and its ability to bring performing arts opportunities to even more students across the UK.

Gemma Da Silveira is the new franchisee of Razzamataz Liverpool South and mum to three daughters. She says: “I’ve wanted to do this for so long but it was the combination of my best friend suffering with cancer last year and my impending 40th birthday which made me realise life is short so why not now. The amount of structure and support that Razzamataz offers has reassured me that I have joined the right business who will support me to be successful.”

Student Success and Growth

The network saw a 20% increase in student numbers, an outstanding achievement in a time of financial uncertainty for many families. This growth highlights the value parents place on the opportunities Razzamataz provides for their children to develop confidence, skills, and friendships.

We’ve celebrated countless success stories this year, from students landing high-profile roles like featuring in an advert alongside Joe Wicks and playing Bridget Jones’ daughter in the new film starring Renée Zellweger, to receiving heartfelt praise from parents, such as: “Razzamataz has been fantastic for my teenage son, providing a supportive and creative space to develop his performance skills and build lasting friendships.”

Memorable Experiences for Students

Students had the chance to participate in life-changing events, including performing in Dubai, cementing Razzamataz as a platform for extraordinary opportunities. The demand for such experiences continues to grow, which is why students and teachers are currently in rehearsal mode, getting ready to perform in the Pre-Parade at Disneyland Paris in 2025.

“The Dubai trip was truly inspiring and has opened up opportunities we never thought possible,” says Razzamataz Weymouth student Corey. “We’ve gained so much insight into the local culture, and the performance opportunity was absolutely incredible.”

Life-Changing Opportunities

To support our franchisees in growing their businesses and developing as confident leaders, we introduced an extraordinary experience in Dubai known as the ‘DreamEscape.’ The trip featured a variety of activities, including visits to iconic landmarks, coaching and mentoring sessions and the opportunity to immerse themselves in personal development workshops, learn valuable business strategies and return reenergised and inspired to elevate their schools in the UK.

“I truly valued the opportunity to connect with other Principals on a deeper level. My coaching session with Emily was especially impactful and it pushed me out of my comfort zone and encouraged me to focus not just on my business, but on myself as well,” Brittany Arthur, Principal Razzamataz Lancaster.

Continued Investment in Team Members

Razzamataz is invested in the continuous development of our teaching staff, who are at the heart of our mission to provide the best possible experience to our students. This year’s Creative Development Day placed a special emphasis on inclusivity and ensuring the team is equipped with the tools, knowledge, and inspiration to create a supportive and accessible environment for every student to thrive. Rebecca Graham, drama teacher from Razzamataz West Cumbria explains: “The whole day was not only informative but also a lot of fun, and I left feeling inspired and excited to take everything I learned back to my students.”

Charity Initiative to Support Students

Razzamataz is marking its 25th anniversary by doing the one thing that matters most, supporting students to achieve their dreams. The final plans are in place to launch a new charity initiative with money raised to go towards the Future Fund, set up to financially support students once they leave Razzamataz and continue their vocational training. The “25 for 25” campaign aims to raise £25,000 and further raise the profile of this incredible support system that advocates for the next generation of talent.

Strategic Focus on the Future

The year also marked significant progress towards Razzamataz’s 25th anniversary celebrations, along with a focus on international expansion and a refreshed brand strategy. The leadership team has continued to pave the way for a bright future for all franchisees and students by regular meet ups to discuss innovative strategies, exchange insights, and align on goals that ensure sustained growth and success across the network.

Sneak Peek at 2025

As Razzamataz celebrates its 25th anniversary in 2025, there’s excitement around every corner for families, students, teachers, and franchisees. This includes two sold-out performance trips to Disneyland Paris and a special celebration for franchisees at the Eiffel Tower in Paris. There’s still time to be part of these incredible events and take advantage of the many years of experience that the Razzamataz team has to offer. With their support, you can run your own theatre school, providing a flexible and fulfilling business opportunity that aligns with your lifestyle.

Exclusive Invitation to Our Upcoming Conferences

Contact our head office to secure your invitation to attend our upcoming conferences in London and Penrith. Limited spaces are available and reserved for the most qualified prospects. Join us in Penrith on 27th January and London on 30th January. Don’t miss out on this exclusive opportunity!

UK Opportunity

Join us in time for our 25th Anniversary celebrations at The Eiffel Tower, Paris next September! Ask about our finance options to help you fund your future! Don’t make finance an obstacle. Potential turnover is in the region of £300,000+ if working on the business full time and with adding our additional revenue streams.

Every now & again we have resale opportunities, please contact us to find out more!

Training takes place regularly at the Razzamataz Head Office in the beautiful Lake District and Flagship school Razzamataz Carlisle. Get in touch Email: franchise@razzamataz.co.uk Visit: https://www.razzamataz.co.uk/Book an online Discovery Den: : https://www.razzamataz.co.uk/franchise-opps/book-discovery-den/

Dubai and UAE Opportunity

The UK franchisor is seeking a single unit or area developer particularly for Dubai & Abu Dhabi to partner with our expert team in bringing Razzamataz Theatre Schools to Dubai and the UAE. Full training will be provided in the UK, with ongoing, hands-on support from our dedicated team, who will visit the UAE to ensure your success. Potential seven figure turnover if working full time on the business. We are currently looking for exceptional performing arts teachers in Dubai so please get in touch if that is you.

Contact the Head Office on franchise@razzamataz.co.uk or Denise on WhatsApp  +44 7801843007.

Looking for a career that’s flexible, fulfilling, and fits your lifestyle? A rare resale opportunity is available in Yorkshire to become the new Principal of an established, multi-award-winning Razzamataz Theatre School franchise! 

This Is Your Chance To:

• Build on an existing strong brand and proven track record
• Lead a talented and experienced team
• Step into a franchise with an established cash flow
• Make a positive impact in your community while living your passion

We’re Looking for Someone With:

• Excellent organisational skills
• A love for working with people
• Strong time management abilities

If you’re ready to inspire young people, enjoy a rewarding career, and be part of a renowned performing arts brand, this opportunity is for you!

Ready to Make a Difference?

If you are passionate about performing arts and education, this is your chance to make a meaningful impact while owning a dynamic and rewarding business. Don’t miss out on this exceptional opportunity!

Ready to Take the Leap?

Imagine a future where you inspire beyond the classroom, foster creativity, and create opportunities for the next generation—all while building a fulfilling career that works for you. It’s time to take control of your career, embrace your creativity, and lead a school that changes lives.

Book your free Discovery Den session today to learn more about becoming a Razzamataz Principal.
Email: franchise@razzamataz.co.uk

Your next chapter starts here. Step into the spotlight with Razzamataz.

Teaching is a calling- one that’s fuelled by passion, creativity, and the desire to inspire the next generation. But what if you could channel that passion into a new, fulfilling career, one where you call the shots, embrace your creativity, and shape young lives in a whole new way? If you’re a teacher looking for an exciting opportunity to combine your love for the arts with the freedom of running your own business, Razzamataz Performing Arts Schools could be the perfect fit.

Why Make the Leap?

Razzamataz offers an incredible opportunity to escape the limitations of the traditional classroom while continuing to inspire and educate. With 25 years of experience and backing from Dragons’ Den, our performing arts franchise is a trusted name in shaping futures for students aged 2–18. Joining our network allows you to:

• Take Control of Your Career: Design your schedule to fit your lifestyle. Enjoy the freedom to work on your terms while still making a meaningful impact.
• Create Memorable Experiences: From regular classes to performances at iconic venues like the West End and Disneyland Paris, you’ll create moments that stay with your students forever.
• Build a Rewarding Business: See the results of your hard work in real-time, with financial and personal rewards that match your dedication.

Real Success Stories

Take it from James Pennell-Tutill, a former secondary teacher turned Razzamataz Principal:
“The most surprising part of moving from the classroom to running my own school is how frequently people tell me how much happier I seem! I love being able to create incredible experiences for my students without the constraints of being in school. I set my own timetable and see a direct relationship between my input and the rewards”.

Why Teachers Thrive at Razzamataz

Teachers have the perfect skillset for a role like this. Your ability to engage, lead, and motivate translates seamlessly into running a performing arts school. Add in the training and support provided by Razzamataz, and you’ll be equipped to succeed, even if you’ve never run a business before.

• Comprehensive Training: You’ll receive bespoke training tailored to your needs, covering everything from managing classes to building a thriving business.
• Ongoing Support: Our dedicated mentors and a passionate network of franchisees will guide you every step of the way.
• Strategic Partnerships: Benefit from alliances with top names like Disney, Warner Bros, and Universal Studios, enhancing the experiences you can offer.

The Financial Picture

Razzamataz franchisees earn a solid income, with ambitious principals generating turnovers exceeding £300,000 annually. The initial investment is manageable, with:

• Franchise fee: £12,995
• Working capital: £5,000
• Marketing budget: £5,000

Not only does this career shift allow for financial stability, but it also gives you the opportunity to scale your business while maintaining work-life balance. You’ll also enjoy all school holidays off, giving you the freedom to recharge and spend time with loved ones.

Transforming Passion into Purpose

Michael French, Principal of Razzamataz Barnet & Potters Bar and a seasoned performer, shares his journey:
“I love that this business allows me to combine my training and passion as a performer with the ability to get so many young people into the arts. It’s also fantastic to have financial stability and not having to rely on booking jobs. It was such a fantastic decision, and I am so happy I made it!”

Ready to Take the Leap?

Imagine a future where you inspire beyond the classroom, foster creativity, and create opportunities for the next generation—all while building a fulfilling career that works for you. It’s time to take control of your career, embrace your creativity, and lead a school that changes lives.

Book your free Discovery Den session today to learn more about becoming a Razzamataz Principal.
Email: franchise@razzamataz.co.uk

Your next chapter starts here. Step into the spotlight with Razzamataz.

This festive season, we’re unwrapping the ultimate Christmas gift for your children: the gift of creativity, confidence, and unforgettable memories! As we count down the 12 days of Christmas, discover why Razzamataz should top your wish list for 2025. Whether it’s building life skills, making lifelong friends, or taking the stage in iconic venues, Razzamataz offers a magical experience like no other.

Day 1: Performance Opportunities

Imagine your child lighting up the stage at legendary venues like London’s West End or even Disneyland Paris! At Razzamataz, every student gets the chance to showcase their talents, boost their confidence, and create memories that will last a lifetime. From local showcases to world-class performances, the spotlight is waiting!

Day 2: Exceptional Teachers

Our teachers are stars in their own right! We invest in their training to ensure they deliver top-quality classes that are as inspiring as they are fun. Your child is in the best hands with educators who are passionate about their craft and dedicated to nurturing young talent.

Day 3: Performance Styles for Everyone

From the glamour of West End musical theatre to the energy of street dance and the excitement of pop singing, we’ve got a style to suit every performer. Whatever your child’s passion, they’ll find their rhythm here.

Day 4: New Skills

It’s more than just dancing, singing, and acting—our students gain confidence, creativity, and communication skills that will set them up for success in every area of life. And the best part? They’ll have so much fun, they won’t even realise they’re learning!

Day 5: Creative Challenges

At Razzamataz, we encourage children to stretch their boundaries with fun and rewarding challenges. Whether it’s mastering a tricky routine or belting out a show-stopping solo, they’ll learn resilience and determination in a supportive environment.

Day 6: Amazing Success Stories

Our students have gone on to achieve incredible things, both on and off the stage. Take Hollie Tweedie, a former student who credits Razzamataz for giving her the courage to reach for her dreams:
“Razzamataz taught me that you don’t know what’s possible until you try. When I applied to be a Bonner Leader or reached out for an internship in the Maldives, I had the courage to push myself because of my time at Razzamataz.”
— Hollie Tweedie, Razzamataz Carlisle

Day 7: Unforgettable Moments

From the buzz of rehearsals to the magic of standing ovations, Razzamataz creates moments your child will cherish forever. These are the memories they’ll look back on with pride and joy.

Day 8: Happy Families

Don’t just take our word for it—our families love their Razzamataz experience!
“My daughter has made lots of lovely friends. Whilst the emphasis is on fun and building confidence, there are always a number of opportunities to perform, whether for those working towards a career in the industry or those who simply enjoy it.”
— Razzamataz Sheffield parent

Day 9: Career Paths

Razzamataz isn’t just for aspiring performers—it’s a launchpad for a variety of careers. Former student Hannah-Mae explains:
“Although I didn’t go down the performing arts route, I am still working in a creative industry. A lot of the skills I learnt at Razzamataz are super transferable, like teamwork, communication, and motivation.”

Day 10: Lifelong Friendships

The bonds formed at Razzamataz go beyond the stage. Your child will connect with like-minded peers, creating friendships that will last a lifetime. After all, the best memories are made with friends by your side.

Day 11: Personal Growth

We believe every child is a star. Through nurturing self-confidence, resilience, and communication skills, Razzamataz helps children grow into confident, capable individuals who shine in every area of their lives.

Day 12: Start Your Journey in 2025

Make 2025 a year to remember. Give your child the gift of Razzamataz and watch them embark on an unforgettable journey of creativity, confidence, and joy. Don’t wait—join now and make their dreams come true!

Find your local school and book a free taster session today:
https://www.razzamataz.co.uk/schools/regions/

Make this Christmas the start of something magical. Let Razzamataz be the gift that keeps on giving!

There’s no better feeling than when you follow your passion and create a business that aligns with your lifestyle. For Amanda Birnie, Principal of Razzamataz Glasgow North, she has found the perfect balance. As Principal, Amanda nurtures children and young people, helping them build confidence and essential life skills through performing arts education. At the same time, she extends her passion for wellbeing to adults through The Wee Sanctuary, a space dedicated to supporting mental health and overall wellness. Amanda is a certified NLP practitioner, a dedicated mum to two boys, and a passionate advocate for the transformative power of wellness services. Can you have it all? We ask franchise partner Amanda.

The Power of Flexibility

Razzamataz’s unique business model allows Principals like Amanda to tailor their schedules around their lifestyles. This flexibility has enabled her to not only manage a successful theatre school but also create a sanctuary for those seeking relaxation and personal growth. At The Wee Sanctuary, Amanda provides a safe space for individuals to escape their worries, focus on their mental health, and invest in techniques that can transform their lives.

Nurturing Wellness

The Wee Sanctuary offers a diverse range of wellness services, including:

• Meditation and breathwork to enhance mental clarity.
• Stretch and movement sessions to improve physical well-being.
• Cold water therapy and healing crystal therapy to promote rejuvenation.
• 1:1 Reiki healing and Growth Mindset therapy for personal development.

Combining Passion with Purpose

“Creating two businesses that support others have been an incredibly rewarding journey. Through Razzamataz and The Wee Sanctuary, I’ve been able to blend my passions for creativity and wellness, make a meaningful impact on people’s lives, and achieve the financial freedom to live the life I love” -Amanda Birnie.

Intrigued?

Curious about building a life that perfectly aligns with your passions? You too could be like Amanda and find success, flexibility, and the freedom to create something truly special.

Connect with us to find out about opportunities to run your own Razzamataz Theatre School: https://www.razzamataz.co.uk/franchise-opps/book-discovery-den/

Enjoy the power of healing at The Wee Sanctuary: https://www.theweesanctuary.com/

The “25 for 25” campaign is a new initiative aimed at raising £25,000 for the Razzamataz Future Fund charity. Since its inception in 2015, the Future Fund has provided over £50,000 in grants to help young, talented performers continue their training. This campaign will further raise the profile of this incredible support system and celebrate Razzamataz’s commitment to nurturing the next generation of talent.

The Future Fund offers vital financial support to students across the Razzamataz network, helping them access the next stage of their performing arts education. Sarah Burrows, a scholarship winner from Razzamataz Carlisle in 2018, shared her experiences and what the support meant to her. “I was absolutely thrilled and shocked to have won the Future Fund. The help and support I’ve received at Razzamataz has boosted my confidence and skills immensely. The Future Fund allowed me to take my training further as I pursued my BA honours in musical theatre.”

More recently, Amy, a Future Fund recipient from Razzamataz Rayleigh West, spoke about the fair and transparent judging system together with the invaluable feedback and guidance she received. “The feedback from the judges was refreshing, especially compared to the typical yes, no, or maybe in auditions,” she explained. “It’s really helped me focus as I transition to full-time training. Razzamataz has been a huge part of my journey, and I’m incredibly grateful for this opportunity.”

The “25 for 25” campaign encourages Razzamataz franchisees, students and families to get involved by raising 25p, £2.50, or £25 per student, depending on each school’s preference. This campaign not only contributes to the Future Fund but also offers franchisees several business benefits, including building a connected community, increasing student retention, and creating a sense of pride and purpose within each school.

Denise Gosney, Founder and Managing Director of Razzamataz, explains how the Future Fund charity is particularly meaningful to her, given that financial constraints prevented her from completing her own theatre arts training. “The Future Fund is such an important part of Razzamataz because it embodies everything we stands for including helping young people achieve their dreams even if they are facing financial limitations, like I did,” Denise explains. “I had to drop out of my own training and it was truly crushing. The more money we are able to raise, the more we can support our students going through college or university, which we understand is particularly challenging now for many families. As a network of more than sixty schools, it is incredible what we can do together and the legacy we are leaving behind for the next generation of performers is something we are all so proud of.”

Each franchisee will work with their teachers and school community to explore the best ways in which they would like to raise money for the Future Fund. In the past, franchisees have got involved with physical challenges, theatre performances and different types of sales and raffles. To ensure they are fully supported, each franchisee will receive a fundraising pack of ideas, support via Zoom calls, and full communications, including social media assets, e-shots, and PR guidance. This ensures every school has the tools they need to make the ’25 for 25′ campaign a success and inspire their local communities to get involved.

“The year 2025 is a big year for us as a network, and through this campaign, we are hoping that our success and celebrations will create a lasting legacy,” adds Denise. “By coming together to support the ’25 for 25′ campaign, we can make a big impact on our students and their families, helping to open doors to opportunities that might otherwise be out of reach.”

UK Opportunity

Join us in time for our 25th Anniversary celebrations at The Eiffel Tower, Paris next September! Ask about our finance options to help you fund your future! Don’t make finance an obstacle. Potential turnover is in the region of £300,000+ if working on the business full time and with adding our additional revenue streams.

Every now & again we have resale opportunities, please contact us to find out more! 

Training takes place regularly at the Razzamataz Head Office in the beautiful Lake District and Flagship school Razzamataz Carlisle. 

Get in touch!

Email: franchise@razzamataz.co.uk Visit: https://www.razzamataz.co.uk/

Book an online Discovery Den: : https://www.razzamataz.co.uk/franchise-opps/book-discovery-den/

Dubai and UAE Opportunity

The UK franchisor is seeking a single unit or area developer particularly for Dubai & Abu Dhabi to partner with our expert team in bringing Razzamataz Theatre Schools to Dubai and the UAE. Full training will be provided in the UK, with ongoing, hands-on support from our dedicated team, who will visit the UAE to ensure your success. Potential seven figure turnover if working full time on the business. We are currently looking for exceptional performing arts teachers in Dubai so please get in touch if that is you.

Contact the Head Office on franchise@razzamataz.co.uk or Denise on WhatsApp  +44 7801843007.